Even if the amount earned directly from the platform is pretty derisory (opens in new tab), streaming platforms indirectly drive sales of tickets for live shows and merch.īut that’s not to say this couldn’t escalate very quickly. Removing themselves from Spotify could be career suicide. Younger artists - the type who, on average, are more likely to appeal to the median Spotify user - don’t necessarily have that same luxury. No doubt the Spotify income is a nice earner for the artists in question, but they’re renowned enough not to need the additional exposure and have already made plenty of money from the music game over the pre-internet decades. It’s no coincidence that the artists who have felt comfortable making a stand are of a certain generation that made their fortunes before the advent of streaming. There’s a real risk that this could get out of control for Spotify, and make its $100 million investment in the Joe Rogan Experience look like small potatoes.īut there is definitely potential for the streaming platform to tough it out, as well. A post shared by Joe Rogan (opens in new tab)
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